On the experience a website creates, before a word is ever spoken in the room — and how to help the right clients find you.
A prospective client meets your website long before they meet you. What that first meeting has to do, why it can't be assembled from a template, and a five-minute test you can run on any designer — including me.
A calmer way to think about the spend — build-it-yourself, template or bespoke — what the running costs really are, and how a site earns its place over five years.
SEOWhy a plugin and a few boxes filled in isn't the same as doing SEO — and what actually helps the right client's search end up on your page.
ProcessDIY builders are genuinely quick and easy. What they can't give you is someone to think your website through with.
Pricing & ProcessA one-off bespoke build against a template's monthly fee, your own unpaid hours, and what you actually own at the end of either road.
Website DesignWhy therapist websites keep converging on the same look, and what that sameness quietly costs both you and the clients trying to find the right fit.
Client PsychologyHow colour, typography, spacing and photography shape a client's first impression of you, and why a bespoke site can say something a template never quite can.
Website DesignWhat prospective clients are really judging in the first minute on your site — and the small design choices that make it harder for them to feel safe enough to get in touch.