About
I help therapists come across online as themselves — so the right clients feel they’ve found the right person before they’ve even made contact.
Because I’m a practising psychotherapist, I understand both sides of this: the need for a calm, trustworthy online presence, and the practical work of being found. The right wording, the feel of the design, the photograph, the search visibility, the small decisions that help a visitor become an enquiry.
No templates. No jargon. Just a considered website that feels true to how you work.
The story
I didn’t set out to build websites. I set out to build my own — a home for my therapy practice, something that felt like me and didn’t read or look like every other therapy site I’d seen.
I built it myself twice, reached the limit of what I could do, and paid someone else to take it further — someone I assumed knew what they were doing and understood my profession. What came back missed everything I’d asked for. It didn’t reflect my work or my voice, and it didn’t look good either. It wasn’t the first impression I’d want a client to have.
So I learned more, went back to my website, and became absorbed in the whole process — the words, the fonts, the spacing, the colour, the feel of a page that actually sounds like a person. Somewhere in there, two things became clear: I loved doing it, and I had an instinct for it — the design and the writing, the part many therapy sites struggle with most.
I learned that a therapy website has to do several things at once. It has to be clear, informative, findable and professional, but it also has to carry something much harder to define: trust, a feeling of being met, and a sense of the therapist behind it.
Creative writing has been part of my life for many years, and that’s the sensibility I bring to this work: how a sentence sounds, where it breaks, what a page leaves unsaid. It’s the same attention, turned now toward helping the right clients find you.