Original website concepts for distinctive therapy practices.

Holding weight and warmth

A trauma-informed psychotherapist working with complex trauma, toxic relationships and men's emotional lives.

Atmosphere: grounded · deep · quietly serious · warm

The site needed to hold difficult material — trauma, narcissistic abuse, disconnection — without ever feeling clinical or cold. A sage and oxblood palette, generous spacing and an unhurried serif voice let the site feel steady rather than urgent. The Reflections section extends that same care into a full library of writing, giving prospective clients a real sense of how Ian thinks before they ever make contact.

Clinical calm, kept human

A chartered counselling psychologist working with individuals and couples, whose practice turns on change, resilience and insight.

Atmosphere: cultivated · assured · warm · unhurried

Two things had to register here without either shouting: the reassurance of her medical training and her warmth. Spectral and Manrope fonts carry the first — steady and credible without fuss — while an aubergine, sandalwood and amber palette carries the second, warm and human rather than clinical. The effect keeps the steadiness of her clinical training in a space that is warm and personal. The hero motif is a jali screen, cut into four rising panels: light passing through a considered structure, which is close to what therapy actually does — sheltering and boundaried, yet open to warmth and air. It’s the kind of decision that only comes from designing around a client, not a template.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

A quieter kind of attention

A transpersonal psychotherapist bringing mindfulness, compassion and communication practice together for clients ready to unfold at their own pace.

Atmosphere: quiet · unhurried · reflective · organic

Lucy's own path ran through a design career before therapy training, so the site needed to hold both a grounded therapeutic presence and a quieter, more contemplative sensibility. A moss and clay palette, a hand-drawn ensō brushstroke in the hero, and spare ink-wash mountains in the closing section nod to the Japanese printmaking that shaped how she thinks about attention — while a venn diagram of mindfulness, compassion and transpersonal work sets out her approach at a glance, and the credentials section grounds it all in serious, senior-accredited training.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

Where the design is the message

A gender identity specialist working with trans, non-binary and gender questioning people — and with those years past transition who are here for something else entirely.

Atmosphere: affirming · predictable · unhurried · plain-spoken

Every decision here is a low-arousal one, and the site says so out loud. Nothing moves, flashes or opens by itself; the type is Atkinson Hyperlegible, drawn for readers with low vision; colour is held in flat blocks that never sit behind the words. A wave banner in the colours of the non-binary flag carries the welcome without resorting to a flag decal, a four-step “what to expect” block makes the first contact entirely predictable, and a Leave this site button sits in the reading path for anyone who may not be out at home. It is inert in this mock-up — on a live build it would replace the current page rather than add to it, so the browser’s back button could not return the visitor to the site.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

A site doing two jobs at once

A UKCP-registered integrative psychotherapist who also supervises — speaking to prospective clients and to other therapists on the same page, without confusing either.

Atmosphere: reserved · relational · grown-up · exact

Most therapists who also supervise end up with two muddled sites, or bury the supervision on a sub-page. Esther’s keeps both audiences in view: the therapy story leads, then a clearly bordered supervision zone written the way a colleague would want to be spoken to. Slate indigo and oxblood on warm paper, Spectral against Archivo, keep it quiet and a little austere. A Korean lattice motif runs faintly through the sections and fills the signature squares — a quiet, repeating structure that orders space without closing it in, its panels loosening and opening out as they cross the page: the same pieces, rearranged until there’s finally room to move. An aesthetic decision made by designing around a client, not a template.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

What this one had to prove

An integrative counsellor offering CBT and EMDR to people who are functioning well on the outside and finding it costs too much.

Atmosphere: clear · structured · direct · steadying

Therapy sites lean literary and unhurried, which reassures some people and loses others entirely — particularly those who want to know what will actually happen. Tom’s site answers that without becoming clinical: a deep petrol and amber palette, Space Grotesk against Inter Tight, and a three-move device that sets out the shape of the work in real terms rather than promising a tidy journey. The line beneath it does the important job, admitting that therapy rarely moves in a straight line. Fees, hours and referral routes are stated openly instead of hidden behind a contact form.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

Speaking to the parent and the child

A child, adolescent and young-adult psychotherapist (ages 5–25) with parent support — a site that had to reassure the grown-up and feel safe to the child at the same time.

Atmosphere: warm · imaginative · calm · reassuring

Therapy sites for children face two readers at once: an anxious parent who needs to trust quickly, and a young person who needs the place to feel safe before a single word is read. Cathy’s site answers both. A soft watercolour palette and muted deep-blue headings feel warm and un-clinical; four plain cards set out how the work changes from age five to twenty-five; and real photographs — Cathy in her room, the sand tray mid-story — do more than any stock image could. Woven faintly through the margins are almost-subconscious references to play: a paper boat, a scatter of pebbles, a woodland sprig. Colourful and imaginative without ever tipping into cartoon — the kind of judgement that only comes from designing around a client, not a template.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.

One address, multiple practitioners

An Edinburgh-based collective that reassembles the cast of these studies into a single portfolio.

Atmosphere: characterful · civic · warm · unmistakably Edinburgh

A group practice needs a different design approach from a single therapist: the site has to reassure a nervous client and help them find the right person among several, without turning into a directory. Edina answers that with two clear routes — choose your own therapist, or fill a short form and let the practice match you — while the behind-the-scenes matching stays invisible. The six practitioners are the cast of the other studies, relocated to one New Town home. The palette is lifted from the painted shopfronts of Victoria Street, Edinburgh’s colourful street just off the Royal Mile — terracotta, cobalt, magenta and teal on warm sandstone — and the Georgian fanlight and doorway are illustrations inspired by Edinburgh’s elegant Georgian architecture. Characterful and rooted in its city, in a way a template never is.

Group and multi-therapist practices are quoted individually, since the site scales with the number of therapists and how clients move through it. Share your setup and I’ll send a tailored quote.

This is an imagined practice created as a demonstration site. It does not represent a practising therapist.